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Ripple Continuing Education Program (RCEP) Digests: Everything You Need to Know About Blog Writing

Why is Blog Writing Important?

1. SEO - By establishing your website as a meaningful response to your clients' questions, blogging may assist improve the quality of your SEO efforts. A range of on-page SEO methods may be used in blog articles to increase your chances of ranking higher in search engines while also improving the overall appeal of your website to site visitors.

2. Long-Lasting Content - Blogs can exist for a long time. It is “evergreen” meaning it will be relevant for a very long time.

3. Promotion - A blog can be a great way to promote your services or products. It helps the business enhance its image in the public and keeps them engaged with what’s the latest updates.

4. Brand Voice - Brand voice depends on the target market, one way to give your brand a voice is through writing blogs.

5. But most importantly, your blogs are contributing to a body of knowledge that is the internet. The key to a great blog is to write it in a simple way. It should be able to convey the information to different people reading it.

Note: The key is to have a healthy amount of both.

Unspoken Rules in Blog Writing

  1. Know your Audience - The type or style of your blog will be based on what kind of audience you have. Knowing your audience will help you narrow down what topics to offer them.

  2. Know your Purpose - Your readers can tell when you write for a specific purpose in your blog article. So, if you’re trying to promote a product in your blog, make sure that the tone is convincing and persuasive.

  3. Get a Kick-ass headline or title - The title should already give a hint of what the reader should expect in your article. Avoid being too vague, be consistent and relevant.

  4. Make it Short but Sweet - To rank your blog article in SEO, keep it as short and simple as possible. Create your content articles with at least 500 words, but not greater than 1000 words. Readers don’t want a wordy lengthy article.

  5. Start with a Topic Sentence - The topic sentence being at the beginning of the paragraph assists the reader in determining the content of the paragraph.

  6. Do 2-3 lines per paragraph only - To avoid your reader from exiting your blog, make sure to keep it short and straightforward.

  7. Make Sentences short and to the point - Avoid wordy sentences, your goal is to create a meaningful and concise sentence.

  8. Transition words - Use transitional words in your blog to make it more natural and smooth.

  9. Limit Difficult Words - When creating a blog article, make sure that it is understandable to ordinary readers, and avoid using difficult words to understand.

  10. Include relevant images - “Visual content is the future of the internet” For your audience to make it easy to read your blog, include relevant images. The images should give a hint about your topic.

  11. Bullet point as much as you can - Bullet points attract readers since they’ll be expecting a short and concise answer from what they are searching for.

  12. Key Points - When it comes to finding the ideal Keyword for a blog, it is important to understand what sort of search query customers are using in order to get solutions to their queries. This will assist you in coming up with a concept for a blog article.

How to get started in writing Blog articles


In creating a blog article, these are the following things that you should consider doing to have an effective engagement with your readers. First, you must be able to identify and recognize your target audience because this will determine what kind of format you’ll be using. The next important process is to identify your brand voice, this should be consistent in every blog that you make. It’ll make your blog stand out from others.


Think of a catching title for your blog. Your goal is to stop your audience from scrolling their cell phone and start reading your blog when they encounter your title on their social media or Google. The title should already give a hint of what the reader should expect in your article. Avoid being too vague, be consistent and relevant.

After creating a title, now is the time to focus on your content. Start your paragraph with a topic, it should be at the beginning of every sentence to assist the reader in determining the content of the paragraph. The goal in every you make is to keep your audience reading until the end, and one way of doing that is to limit your sentences to 2-3 lines. Limit difficult words and include relevant images to keep readers engaged.

In finding sources for your write-up, make sure to check the credentials of the writers. If you’re writing a health-related blog, fact-checking the information you’re sharing is very important because this is contingent on your readers’ health.

Lastly, for you to have a seamless writing transition, don’t forget to create an outline before you start writing. An outline will help you focus and keep the information for your blog on track.


When you’re done writing your blog article, now is the time to do the technicalities. Proofread what you have written, and check if the grammar is correct and if your verb tense is consistent. You can use Grammarly or any other grammar checker to double-check your write-up. After resolving the grammatical issues, run your article through a plagiarism checker.


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