What is an Elevator Pitch?
To be a competent and successful virtual assistant, you should master how to effectively and efficiently promote your services to present and prospective clientele – this is why having an elevator pitch in your toolkit of personal marketing strategies has proved so valuable.
An elevator pitch is a simple and efficient approach to advertising your business in the time required to take an elevator. You may employ it to persuade prospective customers who may not have time to listen to a more detailed presentation. That implies you must carefully prepare your elevator speech if you don't want to lose the possible client's attention, waste their time, or talk aimlessly.
Unless you're attempting to do it on the fly, creating an elevator pitch isn't complicated. It's a smart practice to set aside enough time in advance to take a seat and lay out your elevator speech. This assists you to ensure that it adequately and explicitly describes who you are and what you offer. Whether you're an experienced elevator pitcher or a complete beginner, this article will help you construct the perfect elevator pitch.
5 Steps in Delivering Your Elevator Pitch
1. Start with a hook. The average human attention span is about eight (8) seconds. In fact, we've fallen behind the simple goldfish in regards to our ability to concentrate on a job or subject. This is why you should start with a hook — whether it's posing an intriguing question or presenting a humorous tidbit about the industry you work in. This will engage your audience's thoughts and keep them interested in what you're going to say next.
These styles of openings are successful because they draw attention. You're urging that they do something. They aren't listening to you go on about how intelligent you are, though you will certainly do so later; rather, they are intrigued. Thinking, getting closer, and anticipating the next words that come out of your mouth.
Ex. Envision never having to adjust another spreadsheet anymore.
2. Introduce yourself and what you do. After you've piqued the interest of potential customers, properly introduce yourself so you can engage with them on a more personal level. Afterward, describe your specific industry and the services you offer. As much as you'd like to go over each service you provide, keep in mind that time is of importance. Select and employ the services you utilize frequently.
Ex. Greetings. I’m Leigh, and I'm a virtual assistant that helps small businesses strengthen their brand and overall online presence through various digital marketing strategies.
3. Market your strengths. The harsh reality is that most individuals just care about the value you offer to the table. Your response to this query is the substance of your presentation, and it frequently decides whether or not a customer is inclined to hire you.
Despite the high demand for virtual assistants, most business owners have no idea what they perform. You might begin by outlining your function in a way that your client can comprehend. Many individuals are still unaware of the advantages of outsourcing, therefore you must communicate it to them in real and practical words that are relevant to them and their company.
Leverage your experiences to transform your offerings into benefits, and attempt to personalize them as much as possible to the target audience. For example, if your intended market dislikes managing social media accounts or sending emails, highlight your expertise in those areas and how, by employing you, they would have more opportunity to dwell on the elements of business that they prefer.
Furthermore, take some time to think out what makes you unique in the VA profession. Now is the moment to highlight your Unique Selling Proposition (USP). Inform your audience what sets you apart from the competition, whether it's your experience or skill that only a few people possess.
4. Call to Action. The call to action is by far the most essential facet of your proposal. It provides your listener with something to engage in, which enables them to recall who you are. Because this is an online context, you may invite your audience to connect with you on LinkedIn or direct them to where they can discover additional information about you and your services. If you have a website for your portfolio, you might email it to them. In any case, this serves to end the conversation on a pleasant note and allows you to move on feeling highly productive.
5. Practice. Practice indeed makes anything perfect. Practice is the only strategy to perfect your presentation so that you appear confident, comfortable, and in charge. Experiment in front of a mirror. Practice with friends or family. Practice by filming and replaying yourself.
If your proposal is overly formal, you may come out as stiff and strict. Make your speech more engaging. This will hold your audience enthralled and more expected to continue the discussion.
Although a brief statement may appear inconsequential, those initial discussions may be important. You may transform a single interaction with a client into a long-term subscriber, or even a business associate, with a well-crafted proposal. We hope you considered these recommendations useful and that they have influenced you to construct your own successful elevator speech.