Plain writing, when repeated several times, can be tedious and disregarded by the readers. However, when you send designs aligned with your texts, almost everyone takes their time to read and understand what you are conveying. Email design is the process of creatively designing and producing an email that aligns with your company's target audience, especially your existing email recipients and clients. At Ripple Virtual Assistants, we take pride in designing your messages for your target audience.
Here are some salient points why email designs are significant:
It enables you to keep track of metrics.
Take the time to incorporate metrics into your email campaign. You won't refine your approach if you don't know how your target market reacts to your efforts to engage with them. It would not be easy to track the performance of your email campaign with just plain text emails. That is why having metrics will allow you to make the tweaks and adjustments that will ensure your success in no time.
Here are Key Performance Indicators (KPIs) and other metrics to keep track of according to Chamaileon:
Email Sharing and Forwarding
Remember that many of these can't be tracked unless you're sending HTML-based emails required for good email design. Consider the overall goals of your campaign when determining your email metrics. Then, based on those objectives, decide what to track.
You can improve the rate at which people absorb information.
Your brain has evolved to respond to imagery much faster than text, and a well-designed email should take this into account. It comes down to figuring out your clients' preferences, and imagery plays a significant role in that. HTML emails can assist you in creating an appealing email design that best visualizes your content. There are even several excellent visual email template builders available for free.
Responsive design makes your content look its best on any device.
Although mobile browsing now outnumbers desktop browsing, both are still popular. This necessitates creating email campaigns that adapt to the user's device type and screen size. This allows you to present your products and services in the palm of your potential clients if you get it right. The impact of responsive email design on click-through rates is growing, and you can create emails that look great on any device by using a responsive email template builder.
Tips to get you started:
When it comes to email design, there are no hard and fast rules. Your final product should be a design that reflects your branding, aesthetics, and target audience. Think about your objectives so that your receivers will be drawn to the information and will respond accordingly.
It will feel more thoughtful and professional when you customize an email and customize it to your recipient. Personalization of emails also aids in the humanization of your brand. This personal touch helps you build a relationship with your email recipients and increase customer retention.
Making a compelling subject
When you give anyone an email, the subject line is the first thing they see. It's the short statement that's meant to spark the recipients' attention. It should spark their interest enough to make them want to open your email and read on. With few words, capture the readers' attention and write a summary of what recipients will read and see when they open the email.
It is a practical idea to place your logo at the top of every email because it aids in the company's recognition. Place it at the uppermost portion of the email so that the recipient is immediately aware of whom they are dealing with. Consider using a logo that has been specially designed and updated for your emails. This ensures that the scale and formatting are exactly correct and can be stored as a reference and used by other members of the organization.
Optimized for Mobile Devices
Mobile devices are used to open the majority of marketing emails. When designing marketing emails, mobile users should be prioritized. The screen size and device type with a tailored design. The reader will then receive the email in a format that is optimized for their device.
Choose a Color Palette
You can use the color of the company you represent or use color to set a mood or communicate a specific message more effectively. It will gain more recognition and be able to help newer subscribers get acquainted with your brand. Bright colors can work if you want to go for something more attention-grabbing. Consider highlighting relevant words and phrases in a bright color that stands out in an email announcing a sale or special event.
Text Formatting and Placement
People are more likely to recall the first and last items they see. Take advantage of this and start your email with something you want your recipients to think about and remember. Then, after your email, say something equally important. Keep in mind that the majority of emails will be read on a scrolling screen. Take this into account when formatting your text, and make sure it flows smoothly down the page. Examine your emails on the most common email clients. Make use of white space, headings, and bulleted lists. This makes your text more readable and makes it easier for readers to absorb the information.
Your Email Should Include Pictures and Gifs
Consider using images in a banner format because they take up the reader's entire field of vision, and the right photos can effectively convey your message. It is no longer necessary to read lengthy texts. A GIF or other animation can communicate a message, convey an emotion, or even highlight your products uniquely and memorably. Carefully choose your images and should be of high quality. They should ideally be images that are unique to your company. Clip art and low-resolution stock photos will give your email an unreliable appearance.
At the bottom of your email, you should include a footer with your contact information. Ensure that it contains all of the relevant information that your readers may require. Include your company's name, address, website, hours, and social media links. It enables users and low clients to locate the information they require quickly and eliminates any potential barriers for your audience to respond. Your readers will perceive you and the company as trustworthy.
Email Designer Tools
Here are good examples of email design software by Kristen Baker that has a broad range of capabilities.
By knowing all the benefits of email designing, you know that your email messages are worth reading and reach a diversity of readers who will be grateful for the content you sent to them.