Writing a blog can be fun, but sometimes, it pays to make it not just for yourself but for others to enjoy. Anyone can write a blog. However, not everyone can create a good blog. Often, writing can be a mundane task, but some may overlook simple ideas that can make or break your blog. These are common blogging mistakes that one should avoid and take note of when writing.
1) Relying on the abstract rather than the concrete.
Some people put too much emphasis on theory, and they neglect the practical application. You'll notice that almost every result on the first page of Google is abstract. Try to look up how other publications are writing about a topic. This is one of the first things you should do in your blog research. To make your blog stand out, include specific and concrete steps as well as a solution. Your reader should get something out of it.
2) Writing blogs that are only interesting to you.
You, as a writer, must prioritize the interest of your reader. Sometimes, you might find your blog fascinating, but the intended audience does not. Before you start writing a blog, consider what issue your blog will address and how the company will benefit from it. It should naturally tie into your industry and relate to your product/service. Let someone have a quick read before you proceed to publish it.
3) Going off tangent.
Don't get too carried away with personal experiences. Although it is encouraged to let your personality shine through in your writing, please don't overdo it. It's one thing to be yourself when discussing a topic, but it's another to bury the point you're trying to make by bringing up too many personal experiences. Reiterate your argument and the primary goal of your blog discreetly. From beginning to end, the best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways.
4) You don't proofread.
A simple typographical or spelling error could be all it takes for a reader to form a negative impression of your company. Even the most accomplished authors must proofread and edit their work. Ensure your blog reflects your company's values and practices by projecting an image consistent with your brand. After you've finished writing your blog draft, take a short break, and after that, edit your article again. Read it aloud because this will give you a better understanding of your blog's rhythm and syntax. Another tip is to read your blog backward because it will help you spot any grammatical or spelling errors. You can also use applications such as Grammarly to make sure your blog is free of grammatical lapses.
5) Lacking research or data.
Although you are not trying to sound like a term paper, try to insert elements of factual data and information to make your blog more credible. It makes your arguments more compelling, and it will make your company reliable. Just be sure to acknowledge your sources properly so that they will not be plagiarism.
6) Blogs are too formal.
Your blog should not read like a news story, a college application letter, or your high school research paper. Change the tone of your blog depending on your target audience. Having a more conversational tone is a good start. If there is too much jargon or your blog, this will lead to confusion, and your readers might not continue. Make it reader-friendly, and you will surely attract more visitors to your website.
7) Not blogging regularly.
If you blog when you feel like it or when you have an idea on the spur of the moment, you are doing it wrong. When you blog, you establish yourself as an expert in your field and provide the reader with consistent information and content source. It is forming a solid bond with your readers, and inconsistent blogging will have the opposite effect. It gives an impression that your company is untrustworthy, and customers will lose interest quickly if there is no new content to enjoy. Google also favors companies blogging regularly. Try to update and re-post old blogs to help maintain a steady stream of content. Use a blog calendar to keep track of your posts and schedule when to publish. When possible, write your blogs ahead of time and plan your topics.
8) The topic isn't narrow.
When you first start blogging, it's easy to fall into the trap of trying to cover too much ground. You'll never be able to cover all of these topics in one blog post, and if attempting it will end up with a research paper. Try to be specific with your issues and be concise. Specific blog topics for your business will likely engage your audience.
Now that you have acquired all the tips for creating a good blog, you can now begin your journey as a creative blogger.