BRANDING Story

Storytelling is powerful. When you're emotionally involved in a good story, your brain is inclined to give its full attention. That is why a brand story captures people's attention, elicits emotion, and engages audiences.

By allowing Ripple Virtual Assistant Leaders to handle your company’s brand story, you become worry-free, knowing that the basic needs of your target market will be part of your advertising and marketing campaigns. After all, a brand story is your company’s identity and distinction of who your company is and how your company can serve the customers at the highest level.

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THE BRANDING STORY

Why do most companies employ brand stories in their products and services? Is it because having a brand is an integral part of increasing the marketing and recognition of your brand? A branding story is a narrative that encapsulates the facts and feelings associated with your brand, according to Jane Hope. It's something that extends beyond the website, the pleasing images in a flyer, or a pitch to possible investors. From the colors of your logo to your packaging design, every minute detail represents your brand story. Businesses succeed because they distinguish themselves from the competition.

Different mediums and storytelling techniques have various effects on us. However, it is the central narrative that matters, not only seeing pictures or hearing a human voice. People are instinctively captivated when you can say a convincing brand story. Having a unique brand story is one of the most critical ways to entice, engage, and inspire people to build a relationship with your brand, whether it's how you made your company or the story of how your product improves people's lives.

WHY A BRAND STORY?

It provides more leverage.

One convenient idea about your brand story is that you don't need to focus solely on the influence of your brand's tale. What you say and how people interpret what you say is part of it. It's essential to take care of the image that you create for your overall company. People will write their narratives about you if you don't promote your brand story.

It makes you unique.

How you came to be, evolved, and what you advocate—are more fascinating to others than you think. Whether it's your product design or service functionality, there's a reason you're different—and people want to know what it is.

It communicates your worth.

Companies compete with price and value. Your brand story justifies your price and by itself gives more value to the product. Don’t focus too much on the price. Talk more about the value that the client will receive. Competing on value will keep you in the game.

It attracts the right customers.

Brand storytelling allows you to demonstrate your values. When you express your ideas, it's easier for people to align themselves with you, and you can better entice talent to join your team. People are afraid to associate with brands that do not show care and concern. Having a good company culture sets you on the right track.

A branding design service is only for dedicated entrepreneurs who are willing to invest in their company and go all-in to create a brand that their audience would enjoy.

Here at Ripple VAs, we want to be part of your brand story, and these are the services that we offer.